Pluralization

[lsdiamond]

OH MY GOD.

SOMEONE FOR THE LOVE OF GOD TEACH ADVERTISERS HOW TO PLURALIZE THINGS.

If the plural ends in 'S', THEN you use "fewer". If the plural does NOT end in 'S', you may use "less".

"LESS CALORIES" is WRONG. The correct thing to say is "fewer calories".

It just makes me want to choke someone.

Comments

[wyrmis.livejournal.com]

I'm having trouble thinking of a case where something is plural and less is used (outside of the tricky situation with the whole "implied whole number" versus "implied less than some whole number" aspect).